Share It’s no secret – the influence of social media channels is large, and growing. Opportunities abound for companies willing to engage consumers via these channels. Perhaps you’ve seen the Old Spice Guy videos on YouTube, in which he personally responded to Tweets from various celebrities and others? Yeah, well Old Spice body wash sales [...]
Articles Under: Business Intelligence 2.0
Share Remember when Steve Jobs called out mobile analytics firm Flurry for collecting device data about Apple’s products? Well, that mini soap opera opened a door for MixPanel. Says a report from TechCrunch: MixPanel has been a popular analytics company for about a year now. In fact, they recently announced they were tracking a billion [...]
Share Michael Fitzgerald over at Computerworld says business intelligence is going mobile. So what’s new? Haven’t some companies been delivering business intelligence via mobile for some time now? Well, yes: But then the recession hit, and that stymied investment in mobile BI product development and marketing, Hatch says. What the recession didn’t stop was the development [...]